<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Built Up]]></title><description><![CDATA[Elevate Your Brand, Build Your Future]]></description><link>https://www.builtupmarketing.co.uk/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 13 Apr 2026 05:31:14 GMT</lastBuildDate><atom:link href="https://www.builtupmarketing.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why is marketing suddenly getting more attention in the built environment?]]></title><description><![CDATA[For a long time, work in the built environment has come through reputation and relationships. That is still true, but it is no longer the full picture. Procurement is more structured, competition is tighter, and buyers are doing more due diligence before they ever pick up the phone. Your business is being assessed earlier, and more critically, than it was even a few years ago. A lot of businesses have not caught up with that shift yet. Marketing now plays a direct role in how your business is...]]></description><link>https://www.builtupmarketing.co.uk/post/why-is-marketing-suddenly-getting-more-attention-in-the-built-environment</link><guid isPermaLink="false">69c16f40e26320a3393524cc</guid><pubDate>Mon, 23 Mar 2026 16:51:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e05788_62ee7903901e49298e90b83871dc2152~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sineaddoyle23</dc:creator></item><item><title><![CDATA[Why do so many businesses get branding wrong?]]></title><description><![CDATA[“Your brand is the single most important investment you can make in your business.” – Steve Forbes It is a strong statement, but one many organisations still do not fully act on. Branding is often treated as a visual exercise. A logo, a colour palette, maybe a website refresh when things start to feel dated. Something that gets ticked off rather than thought about commercially. That is where the misunderstanding begins. But branding is not just how a company looks. It is how it is understood....]]></description><link>https://www.builtupmarketing.co.uk/post/why-do-so-many-businesses-get-branding-wrong</link><guid isPermaLink="false">69c16e93e26320a339352343</guid><pubDate>Mon, 23 Mar 2026 16:49:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e05788_99ec253b6dbd4e9dbe0c4e702a7842aa~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sineaddoyle23</dc:creator></item><item><title><![CDATA[Why is everyone suddenly obsessed with video content?]]></title><description><![CDATA[Because it is not just Instagram, TikTok and Facebook anymore. Video has become a much bigger part of how brands communicate everywhere, including LinkedIn. And that matters, because for B2B businesses, LinkedIn is where buyers, partners, recruits and industry peers are already paying attention. LinkedIn says video uploads increased 34% year on year, video viewership rose 36% in 2024, and video creation is growing twice as fast as other original post formats on the platform. That is why more...]]></description><link>https://www.builtupmarketing.co.uk/post/why-is-everyone-suddenly-obsessed-with-video-content</link><guid isPermaLink="false">69c16d9e36a1fdc193bb8d20</guid><pubDate>Mon, 23 Mar 2026 16:46:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e05788_1514ea7bc9924515809e3a9c091275c3~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sineaddoyle23</dc:creator></item><item><title><![CDATA[Why you should be posting on LinkedIn in 2026]]></title><description><![CDATA[There was a time when LinkedIn felt like a place to update your job title, add a few connections and leave it at that. That version of the platform is gone. LinkedIn now has more than 1 billion members, and it has become one of the few platforms where B2B brands can consistently show their expertise, people and credibility in a context that already feels professional. As buying behaviour becomes more self-directed, that visibility carries more weight than it used to. It helps you stay visible...]]></description><link>https://www.builtupmarketing.co.uk/post/leveraging-linkedin-for-built-environment-success</link><guid isPermaLink="false">6928474bce8000f2f4b37dae</guid><pubDate>Thu, 27 Nov 2025 12:42:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_e84e5586993e4a3fa1efdbc3d272ca06~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sineaddoyle23</dc:creator></item></channel></rss>