SoilEx Environmental is a UK construction waste management specialist providing end-to-end support across soil and waste consultancy, testing and classification, waste removal, aggregates, remediation and on-site management. Combining technical expertise with commercially focused advice, SoilEx helps construction, demolition and utilities businesses manage excavated materials compliantly, reduce project risk and identify significant cost savings. Its mission is to make construction waste management simpler through clear information, practical solutions and responsive service.

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Our work.

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Built Up has worked as SoilEx’s primary marketing department for more than two years, translating the complexities of construction waste management into clear, useful and commercially effective communications.

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Our objective has been to establish SoilEx as an industry-leading voice and trusted online source of waste management expertise. Through consistent educational content, technical campaigns and responsive industry commentary, we have strengthened the company’s digital presence and helped turn greater visibility and authority into an influx of relevant enquiries.

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We manage SoilEx’s external communications, marketing strategy, website content and updates, campaign delivery, video production and wider marketing collateral. We also provide internal graphic design support for technical documents and tender submissions, assist the team with personal branding, and design and manage SoilEx’s presence at industry events.

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Campaigns are developed around SoilEx’s commercial priorities and changes affecting its customers. In 2025, this included a focused campaign around the new Street Works UK Material Classification Protocol, which replaced RPS 298 and RPS 299 from 1 October 2025. Through educational website content, social campaigns, webinars, video and event activity, we helped position SoilEx as a go-to supplier for organisations navigating the new street works waste-classification requirements.

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The result is an integrated marketing function that does more than promote SoilEx’s services. It makes complex regulation easier to understand, supports business development and reinforces SoilEx’s reputation as a knowledgeable, practical and commercially minded construction waste partner.